Code Academy is a web-based, interactive programming tutorial that incorporates gaming elements like points and trophies into its users' profiles which are then visible to friends.

In our research for the Future Of Gaming report, our consulting team noticed a growing tendency towards using gaming To Teach People New Skills. One example of this manifestation is Code Academy is a web-based, interactive programming tutorial that incorporates gaming elements like points and trophies into its users’ profiles which are then visible to friends. Users land on the site and are immediately prompted to complete the first coding exercise. After completing a few challenges, users can create an account and save their progress. The site tracks and shares user progress with friends, suggesting that the platform may soon include leader- boards and competitions. In the 72 hours after launch, more than 200,000 people had used the site.

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