PSFK founder considers how the dynamic use of context to provide better in-venue data, could drive mainstream adoption.

Readers of this site will know that PSFK has always been a great supporter of the social location service Fourquare. The vision of founders Naveen Selvadruai and Dennis Crowley has been groundbreaking. Their work has changed the way we think about geo-location and the sharing of data — it’s also been revolutionary in the way it’s allowed its data to be open source and therefore leveraged by other apps and systems.

But to me anyway, there seems to be a problem. I don’t see many people using Foursquare.

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