The car tire titan showed off its newest luxury calendar at an exclusive press conference in NYC yesterday morning.

Taking the typical girlie mag to new artistic and luxurious heights for the past 39 years, the Pirelli calender tradition continued yesterday at an exclusive press conference where the newest addition was unveiled. A yearly photographic treat reserved only for Pirelli Tire’s most elite and important clients, the calender is traditionally shot by some of the top names in photography- with past visionaries including Richard Avedon, Mario Testino, Bruce Weber, Karl Lagerfield, and Robert Freeman (just to name a few). This year the star snapper was Mario Sorrenti, the one time boyfriend of 2012 Pirelli model Kate Moss, who in addition to shooting her iconic Calvin Klein Obsession campaign has also been a major editorial draw for some of the biggest magazines and fashion houses in the world.

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