Play music on your tee with these exclusive Old Navy and ThinkGeek t-shirts.

Old Navy teamed up with ThinkGeek to launch a range of electronic guitar t-shirts with real-working chords. The t-shirts also come with a mini-guitar amp that can be clipped onto a belt, on which the wearer can adjust the the volume by turning the tone knob. To play a chord, the user simply pushes down on a dot marked on the neck of the guitar and then make a strumming motion. The electronic components can be easily detached from the t-shirt for washing.

Old Navy

 

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in