PSFK Consulting Featured on Fortune.com
This morning, PSFK Consulting was featured on Fortune.com. In the article, writer Reena Jana highlights our unique approach to consultancy and our journey from being a blog to a diversified business serving some of the world's most well known brands.
What makes PSFK so different? “[They] are more curious than your standard trend watchers,” observes Chris Riley, founder of Portland, Oregon-based marketing communications consultancy Studio Riley, a former head of strategic planning at ad agency Wieden + Kennedy, and a former strategic planning director in Apple's (AAPL) graphic design and marketing communication group. “Piers has the insight of humility, the awareness that there are many people with different views on the world and by engaging with them he can draw out the complexity of what we are living through,” Riley continues. In the past, he has hired PSFK to analyze how people relate to their online experiences in the context of their offline lives. “PSFK stimulates your thinking rather than offering [the] ‘top ten things you don't really care about.'”