PSFK gathers the best in holiday marketing to inspire you during the season.

PSFK loves when companies collaborate with creative thinking to market their ideas and products in a way that establishes brand identity. The holidays show off artistic collaboration especially well, and this year has so far seen some truly festive ways to celebrate. We’ve put together a list of the best, so you can see how brands capture the spirit via packaging:

Fresh & Easy Neighborhood Market

The grocery company has teamed up with International Design Consultancy P&W to create a gingerbread house inspired line of stocking stuffers and holiday goodies. The bright color scheme accentuates the company’s green-friendly products and simplicity. From salt water taffy wrapped like a present to snowflake inspired eggnog (they also have a recipe for a truffle version on their blog), Fresh & Easy uses the holiday season as an opportunity to celebrate their design.

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