PSFK Picks: Top Five Festive Packaging Ideas
PSFK gathers the best in holiday marketing to inspire you during the season.
PSFK loves when companies collaborate with creative thinking to market their ideas and products in a way that establishes brand identity. The holidays show off artistic collaboration especially well, and this year has so far seen some truly festive ways to celebrate. We’ve put together a list of the best, so you can see how brands capture the spirit via packaging:
Fresh & Easy Neighborhood Market
The grocery company has teamed up with International Design Consultancy P&W to create a gingerbread house inspired line of stocking stuffers and holiday goodies. The bright color scheme accentuates the company’s green-friendly products and simplicity. From salt water taffy wrapped like a present to snowflake inspired eggnog (they also have a recipe for a truffle version on their blog), Fresh & Easy uses the holiday season as an opportunity to celebrate their design.