QR Codes Appeal To Very Limited, Male Audience [Headlines]

QR Codes Appeal To Very Limited, Male Audience [Headlines]
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A new study found that the majority of people who have scanned the barcodes are between ages 18 and 34, have an annual income of $100K or more, and are men.

Liz Walsh
  • 1 december 2011

Fewer than 1 in 5 students have ever used a QR code, and two-thirds have no idea what they are. The majority of users are older, male, and from the wealthier income bracket. Marketing Vox.

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