Ralph Lauren’s Animated Greeting Cards Are Customizable & Shoppable

Ralph Lauren’s Animated Greeting Cards Are Customizable & Shoppable
technology

The holiday e-cards spell out messages with models holding letters, while the clothes they wear are listed underneath.

Emma Hutchings
  • 7 december 2011

Clothing company Ralph Lauren‘s Rugby line is inviting users to create animated greeting cards in the style of its online catalog. The website’s creative feature is customizable, allowing users to share their own holiday message composed of animated images of models holding the letters. The clothing worn by each model is listed beneath their picture along with the price and you can click to purchase it.

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