The holiday e-cards spell out messages with models holding letters, while the clothes they wear are listed underneath.

Clothing company Ralph Lauren‘s Rugby line is inviting users to create animated greeting cards in the style of its online catalog. The website’s creative feature is customizable, allowing users to share their own holiday message composed of animated images of models holding the letters. The clothing worn by each model is listed beneath their picture along with the price and you can click to purchase it.

These shoppable holiday e-cards (available with either a men’s or women’s alphabet) can be shared via email, Twitter and Facebook. This is a smart use of Ralph Lauren’s Rugby catalog, enabling users to share a seasonal message while also showing off their clothes and accessories. The senior vice president of advertising, marketing and corporate communications, David Lauren, told Mashable:

This content is available for Premium Subscribers only.
Already a subscriber? Log in