The outdoor goods company promotes adventures accessible to NYC consumers with an augmented reality scavenger hunt placed throughout the city.

American retail company REI ventures into augmented reality (AR) promotions by creating an AR app to give prizes to consumers and at the same time encourage traffic inside its new location in New York.

The app is named “Find Out NYC” and may be used by consumers to scan more than 400 specially-designed REI posters located around New York City, which serve as portals to six virtual scenes. Upon finding one of these posters, they can use their smartphone at the poster to scan and capture its respective headline. This will take them to an AR page that projects the virtual nature scene along with pictures of outdoor gear prizes that they can tap to win them. Apart from winning the outdoor gear prize, customers are also given the chance to win a trip for two to Costa Rica.

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