REI Launches Citywide Scavenger Hunt Via Augmented Reality

REI Launches Citywide Scavenger Hunt Via Augmented Reality
technology

The outdoor goods company promotes adventures accessible to NYC consumers with an augmented reality scavenger hunt placed throughout the city.

Don Michael Acelar De Leon
  • 6 december 2011

American retail company REI ventures into augmented reality (AR) promotions by creating an AR app to give prizes to consumers and at the same time encourage traffic inside its new location in New York.

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