Zag Invention integrates gaming mechanics to improve how music is learned.

Ad Agency BBH’s ZAG Invention is an innovations company that focuses on areas where culture is outpacing brands. Zag Invention develops products based on voids or disconnects they identify between consumers and the business world.

Playground Sessions is their latest product. This is a music education software app that leverages gaming mechanics to rethink how people develop their piano playing skills; they’re slogan is ‘Play to Learn’ rather than ‘Learn to Play’.

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