Nom Nom in Bristol, England uses an innovative application of social media tools.

A new Bristol-based sandwich shop in the UK will use social networks to allow its customers to pre-order food and drinks, and also offer them special discounts in-store as a reward for their loyalty.

Nom Nom opened this week in the center of Bristol and is tweeting an opening week offer to its Twitter followers, who can receive a 10% discount on everything when they ask in-store. The shop’s branding, visual identity and screen interfaces were created by Fiasco Design, who also hope to design their website early next year. According to Design Week:

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