He uses the iPhone 4S voice-controlled assistant to make his present deliveries easier.

This Christmas, Santa Claus will be delivering presents with the help of his iPhone 4S and Siri, according to Apple‘s holiday ad. The voice-enabled personal assistant feature checks the weather for him in different locations, finds his email with the naughty or nice list, reads out a message from Mrs Claus telling him to go easy on the cookies, and informs him that he has 3.7 billion appointments. You can watch the fun, festive ad below:

Apple

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)