Shazam Gives Out Recipes By Recognizing Baked Good Ads
Pillsbury utilizes audio-detection technology to create interactive ads.
General Mill’s Pillsbury has incorporated Shazam with their new TV campaign to target tech-savvy moms. The commercials can be identified by the popular smartphone to bring exclusive content to the viewer, such as recipes and product information. The TV ads include the call to action that instructs viewers to use the Shazam app.