Greenpocket has developed a smartphone application that connects smart energy metering with social networking sites to create friendly competition with the positive result of less energy being used by everyone involved.

In our research for The Future Of Gaming report, our consulting team noticed that a mechanic driving in-game participation was One-Upsmanship. One example of this trend is Greenpocket– a company that has developed a smartphone application that connects smart energy metering with social networking sites to create friendly competition with the positive result of less energy being used by everyone involved. The app keeps track of a user’s carbon footprint and broadcasts it to Facebook, pushing notifications in a way that inform customers on how well they are doing compared to their friends. The app also creates weekly energy efficiency contests, allowing players to compete regularly while keeping the real issue front-of-mind.

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