Users are opting for the cleaner, simpler, scannable images, which feature a brand's logo and unique design.

SnapTags are 2-dimensional designs which feature a brand's logo in a notched circle, with updated interactivity and analytics. The feel is much more minimalist and polished that QR codes, and give brands a chance to further circulate their image. iMedia Connection.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in