Sports Team ‘Gamifies’ Website To Reward Team Loyalty [Future Of Gaming]

Sports Team ‘Gamifies’ Website To Reward Team Loyalty [Future Of Gaming]
technology

The L.A. Kings is rewarding fans with exclusive access for their loyalty and interaction with its brand online.

Timothy Ryan, PSFK Labs
  • 30 december 2011

In our research for the Future Of Gaming report, the PSFK consulting team noticed that one motivation driving in-game participation was Exclusive Access. One example of this mechanic is the Los Angeles Kings website- the hockey team is using game mechanics on their website and in their social networks, which reward fans for their loyalty and interaction with the brand online. Utilizing Bunchball‘s nitro ‘gamification’ platform, the team rewards fans with points for watching highlight videos, posting to the Kings’ website, and sharing the team’s news on their social networks. users engaging the brand will earn online badges and trophies, which unlock exclusive rewards such as signed merchandise, behind-the-scenes videos, and private arena tours.

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