Springwise: Singapore Loyalty Cards Reward Coffee Fans For Being Disloyal
The 'Be Disloyal' campaign aims to encourage consumers to support local coffee shops rather than mega chains.
Coffee shops around the world have employed loyalty card schemes for many years, but now we’ve come across an interesting twist on the idea. In Singapore, a collaborate scheme aims to benefit eight of the city’s best independent cafés with the Be Disloyal disloyalty card.
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