Springwise: Singapore Loyalty Cards Reward Coffee Fans For Being Disloyal

Springwise: Singapore Loyalty Cards Reward Coffee Fans For Being Disloyal
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The 'Be Disloyal' campaign aims to encourage consumers to support local coffee shops rather than mega chains.

Dory Carr-Harris, PSFK
  • 15 december 2011

Coffee shops around the world have employed loyalty card schemes for many years, but now we’ve come across an interesting twist on the idea. In Singapore, a collaborate scheme aims to benefit eight of the city’s best independent cafés with the Be Disloyal disloyalty card.

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