A new smart device allows your personal data to create a feedback loop that helps athletes improve their performance, keep track of their fitness and allow others to view their achievement.

A couple of months ago we discovered Striiv, a portable fitness device designed to motivate adults into action with games and personal challenges. Now with a similar mission, Swimtag is a training aid that monitors progress in the pool, hoping to make swimming more “engaging, interactive and fun”.

Swimtag was designed and manufactured for swimmers of all levels by UK-based 222 Sports Limited. Users begin by swiping their Swimtag card at the swimming pool reception and collecting a wristband. When worn in the pool, this wristband can monitor the swimmer’s split times, stroke rate and stroke type, as well as the number of lengths swam. Once the swimmer is finished, performance data and statistics are automatically analyzed and uploaded to the user’s account, which can then be viewed online on the swimmer’s smartphone or computer, or via web-connected kiosks. Records of performances are kept, and specific training targets can be set up, incorporating distance, calories, speed and lengths. Swimtag also offers specific training plans, designed to help swimmers lose weight or improve their stamina, for example.

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