Staples’ Mobile Innovation Plays Pivotal Role In Retailer’s Transformation
The recent launch of version 2.0 of the office supply retailer's iPhone app offers insight into the company's growing success with their mobile business strategy.
Staples’ latest iPhone app (2.0) has redesigned its signature Easy Button into a mobile shopping accelerator, adopting several features to respond to the dynamic needs and use cases of its small business clientele. But perhaps more interestingly, the process undertaken by Staples to adapt to and drive the growth of its mobile business depicts a company whose growing success with its mobile strategy has the opportunity to influence and reshape its broader retail business strategy.
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