Starbucks China Now Automatically Checks You In Through New Mobile Campaign

Starbucks China Now Automatically Checks You In Through New Mobile Campaign
technology

Now when people check into the coffee giant in China through their integrated ads they will be eligible for a larger drink size

Dylan Schenker
  • 19 december 2011

In response to the increase in mobile check ins, Starbucks China has integrated the action directly into their mobile advertising campaigns. For this holiday season, mobile skins, or artistic ‘themes’ that redesign the app for the holidays, can be downloaded that include embedded advertisements that directly engage consumers. The advertisements, which send consumers to a holiday themed webpage encourage them to check into Starbucks, making them eligible for an increased drink size.

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