Starwood Hotels Extends Loyalty Program To China’s Equivalent Of Foursquare
The partnership allows Chinese travellers to earn check-in rewards at over 200 hotels & resorts in Asia Pacific.
Following Starwood Hotels‘ partnership with Foursquare earlier this year, it is now expanding its customer loyalty program into China by partnering with Jiepang, one of the country’s leading location-based services. Guests who regularly stay at Starwood can earn ‘Starpoints’ and rewards by checking in via Jiepang at over 200 of the group’s hotels & resorts in Asia Pacific.
Members of the Starwood Preferred Guest (SPG) loyalty program can earn 250 Starpoints by checking in with a confirmed reservation. SPG members who check-in via Jiepang and synchronize two different social networks will unlock a virtual Starwood hotel branded badge. By unlocking a badge, they will automatically be entered into a draw to win a free weekend stay, and those who collect all eight Starwood brand virtual badges could win a five-night getaway.