The beer brand launches a holiday campaign with a new retro box and can design that cites their origins.

Belgian beer brand Stella Artois released a holiday edition packaging that reminds consumers that their beer was originally created for and named after the Christmas holiday. The star-covered, red, limited edition package will be available for Stella Artois, Stella Artois 4% and in special 400ml cans.

Along with the limited edition case of beer, Stella Artois’s nostalgic seasonal marketing campaign includes a free album, “Under the Holiday Star” a holiday album reminiscent of 60s era jazz. This new effort comes just after this summer’s launch of their new 440ml ‘chalice can.’ A special limited holiday styled chalice can will also be available.

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