The largest sub sandwich franchise in the United States finds another way to reach the cash-strapped consumer group.

American sub sandwich megafranchise Subway has garnered positive appreciation for its budget-friendly meal packages in light of the recent recession. This December, Subway is set to roll out its most serious sandwich discount thus far, wherein six-inch Meatball Marinara and Cold Cut Combo sub sandwiches will be sold for only $2, thus putting Subway’s footlong sandwich at $4.

While this is not the first time Subway has engaged in the $2 sandwich promo, this would be the first time the promo will be executed on a nationwide scale. Consumer psychologist Kit Yarrow expressed a positive outlook on the move:

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