The Swedish government is letting a different citizen every week write for @sweden to increase tourism.

Curators of Sweden is a new project that allows a different Swedish citizen to control the @sweden handle each week.  The Twitter account is turned over to a different citizen every 7 days. The people behind the Twitter avatar are encourages to tweet about life in Sweden, but can be filled with irreverent posts as well, and even include cursing. The first writer, Jack Wermer, a writer and marketer, started on December 10th, the current writer is Hasan Ramic, a Bosnian immigrant. In this way, citizens will have a voice in describing their country, increasing tourism through varied perspectives.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in