Swipe-Card Data ‘Gamifies’ Public Transportation In London [Future Of Gaming]
Chromaroma uses swipe-card data to turn public transportation in London into a massive, competitive multiplayer game.
In PSFK‘s research for the Future Of Gaming report, our consulting team noticed a growing tendency towards using games To Leverage Collective Manpower. One example of this trend is Chromaroma–a new application from the UK production company Mudlark that transforms public transportation in London into a competitive multiplayer game. Users begin by signing up on chromaroma.com and providing their public transportation swipe-card information along with the details of any team they would like to join. Chromaroma tracks statistics on the number of transportation swipes along with the distance traveled, further enhancing the experience with location-based missions, reward points and a ranked leaderboard. By enticing players to travel to new places and improve their social rank, the game hopes to provide users the impetus to explore their cities in the name of competition.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown
- Acura Lets Fans Design Their Own Car On Instagram Stories
- Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences