Swipe-Card Data ‘Gamifies’ Public Transportation In London [Future Of Gaming]

Swipe-Card Data ‘Gamifies’ Public Transportation In London [Future Of Gaming]
technology

Chromaroma uses swipe-card data to turn public transportation in London into a massive, competitive multiplayer game.

Timothy Ryan, PSFK Labs
  • 27 december 2011

In PSFK‘s research for the Future Of Gaming report, our consulting team noticed a growing tendency towards using games To Leverage Collective Manpower. One example of this trend is Chromaroma–a new application from the UK production company Mudlark that transforms public transportation in London into a competitive multiplayer game. Users begin by signing up on chromaroma.com and providing their public transportation swipe-card information along with the details of any team they would like to join. Chromaroma tracks statistics on the number of transportation swipes along with the distance traveled, further enhancing the experience with location-based missions, reward points and a ranked leaderboard. By enticing players to travel to new places and improve their social rank, the game hopes to provide users the impetus to explore their cities in the name of competition.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.