The Art of Designing Audio Tracks For Advertising Spots
We interview Finger Music's Creative Director, Dave Hodge, on how their business crafts audio for brands.
Dave Hodge is a Creative Director at Finger Music, a music composition and sound design company that works with numerous advertising agencies. His background in music runs deep and his understanding of the industry is remarkable. PSFK caught up with him to discuss some of Finger Music’s latest accomplishments and get a better understanding on Hodge’s perspective on how the music landscape is evolving.
You have a broad range of experiences in music. Tell us about your background.
I grew up going to public schools in Toronto with great music programs. I toured in Europe with a classical brass quintet as a kid and I would do more of the same in high school with an orchestra. After high school, I chose to tour with a rock-reggae band called One and played about 600 shows in 3 years. I then went on to Berkelee for a year and McGill’s jazz program for a little over 4 years. So I studied classical and then went heavily into jazz.