Businesses have begun to try to reach their target markets using updated strategies like increased transparency and emotionally appealing narratives to give their products and services some personality.

Recently, PSFK has begun tracking the emergence of new ways of conducting business that have begun to impact the way consumers and brands interact. At our recent PSFK CONFERENCE SAN FRANCISCO 2011, several of our speakers discussed how they have implemented these updated business practices with intriguing results.

Revolutionizing the way that businesses big and small reach out to their consumers, Nick Barham and Dan Hon, John Bielenberg and Rob Schuham and Joe Gebbia spoke about the power of collaboration, transparency, making emotional connections and most importantly, creating a good story that people can support and share.

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