Since we hear more about events from our social networks it makes sense to integrate purchases directly into them thus streamlining the process and increasing sales.

Increasingly, we are hearing less about ticketed events directly from the source and more often from our social networks such as Facebook and Twitter. There is a lag, then, between how we hear about ticketed events and where we actually purchase tickets from. Due to this lag, the possibility that consumers will forget to purchase tickets increases due to a lack of convenience.

The online ticketing site Ticketfly decided to reverse this dissonance and have it work in their favor. By integrating ticket purchases directly into Facebook it not only expedites the process but also indirectly works as a means of crowd-sourced advertising to the friends of people who purchased tickets. It is more likely that there will be a shared interest among friends within the same social networks and thus awareness of tickets is propagated naturally via the purchasing itself. Ticket sales, then, beget more ticket sales. It makes for a less complex, more streamlined ticket selling model that lets tickets sell themselves.

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