Toy Retailer Scraps Pink & Blue Labelling And Separate Floors For Girls & Boys

Toy Retailer Scraps Pink & Blue Labelling And Separate Floors For Girls & Boys
Retail

Hamleys has abandoned its gender distinctions to improve in-store customer flow.

Emma Hutchings
  • 15 december 2011

Toy retailer Hamleys has scrapped its separate floors for boys and girls as well as pink and blue labelling of its products. The new in-store signs now state what type of toys are sold on each floor, with toys aimed at both girls and boys mixed together. According to the toy store, these distinctions have been dropped in order to improve customer flow.

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