The automobile company showcases the funny side of moving forward after a layoff in their new Prius holiday campaign.

Toyota has launched a particularly interesting and playful interactive advertising campaign to promote the third generation of the Prius hybrid in line with the Yuletide season. Developed in partnership with Saatchi & Saatchi New York, the campaign, titled “Life After Santa,” showcases the lives of eight of Santa Claus’s reindeer after Santa Claus apparently bought a Toyota Prius last December to replace his sleigh. Each reindeer has a backstory and a career somehow connected to their former role in Santa’s reindeer team: Reindeer Comet, for instance, is now running for chief of the New York MTA after serving as Santa’s GPS guide for over 200 years.

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