Gilt Groupe Founder Alexandra Wilkinson says that entrepreneurs shouldn't overlook the power of social media in the New Year.

To support a new initiative from Intel aimed at uncovering and supporting young Innovators, PSFK has tapped some of the world’s established innovators to share their insights into what young entrepreneurs should be on the lookout for in 2012. We asked Alexandra Wilkis Wilson, Gilt Groupe Founder and Chief Merchandising Officer to share some of her thoughts on the ideas that are exciting her for the coming year.

Alexandra explained that social media has played a critical role in the success of Gilt Groupe and we asked her to share some key trends that she believes entrepreneurs should focus on in 2012. In just a few short years, social media has moved from a technology for early adopters, to something that is fully-cemented in the mainstream. Facebook reportedly has over 800 million users and entire marketplaces have popped up around social media networks. While legacy organizations have slowly but surely begun to leverage the power of social media, it is still the new breed of innovators and startups that are most effectively using social media to their advantage.

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