James Gross, co-founder of new start-up Percolate, believes that we need to slow things down and be thoughtful in order to create lasting products in the frenzied tech world.

To support a new initiative from Intel aimed at uncovering and supporting young Innovators, PSFK has tapped some of the world's established innovators to share some insights into what young entrepreneurs should be on the lookout for in 2012. We asked James Gross, one of the Co-Founders of Percolate, to share insight into what was exciting him about the coming year. Percolate is a relatively young company aimed at helping brands identify and create social content at scale. Like many other technology startups coming out of New York City, there is tremendous pressure to run as quickly as possible, courting press, chasing investors and the like. This approach is often times at odds with the thoughtful consideration necessary to build a solid business. He told PSFK:

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