With daily deals site popping up all over the web, it is important to ask what kind of retail environment we are participating in.

90 percent off for a skydiving jump? 75 percent off for a candle-lit dinner for two? It’s easier than ever before for consumers to find good deals offered by local merchants, restaurants, and businesses. Collective or group-buying sites such as Groupon, LivingSocial, and Google Offers provide us with hard-to-pass-up deals and discounts from their business partners. These sites have tools that allow us to choose what we want to buy, plan activities, and share them with friends on Facebook or via email.

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