Triple Pundit: Is Group Buying Sustainable?

Triple Pundit: Is Group Buying Sustainable?

With daily deals site popping up all over the web, it is important to ask what kind of retail environment we are participating in.

Dory Carr-Harris, PSFK
  • 9 december 2011

90 percent off for a skydiving jump? 75 percent off for a candle-lit dinner for two? It’s easier than ever before for consumers to find good deals offered by local merchants, restaurants, and businesses. Collective or group-buying sites such as Groupon, LivingSocial, and Google Offers provide us with hard-to-pass-up deals and discounts from their business partners. These sites have tools that allow us to choose what we want to buy, plan activities, and share them with friends on Facebook or via email.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.