Tropicana Challenges Mother Nature (Pachamama) To A Digital Duel

technology

A childhood game inspired a Facebook-based challenge pitting eye-tracking technology against 'mother nature'.

Paloma M. Vazquez
  • 1 december 2011

Tropicana and BBDO Argentina have collaborated to launch a new fruit juice, Twister with Challenge the Owl–a game that pits nature against technology. At the heart of the game is Twister’s recipe; each flavor was developed to mirror the ratio of water to juice found in every fruit. With nature as its inspiration, Tropicana and BBDO set out to test Mother Nature’s accuracy against technology’s.

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