Twentieth Century Fox Promotes New Movie Using Shazam
With the mobile discovery company's smartphone app, users can access exclusive content relating to the film.
The mobile music discovery service Shazam has launched its first movie promotion in partnership with the studio Twentieth Century Fox for the release of Alvin and the Chipmunks: Chipwrecked. The promotion, aimed at the film franchise’s young audience along with their parents, leverages Shazam for TV to engage with fans.
Using Shazam’s smartphone app, exclusive content can be accessed including a limited-time free download of the film’s single “Vacation,” an extended trailer an additional clips from the movie, a link to buy the first two Alvin and the Chipmunk movies on Blu-ray or DVD from Amazon.com, and a link to purchase tickets to Alvin and the Chipmunks: Chipwrecked.