Twentieth Century Fox Promotes New Movie Using Shazam

Twentieth Century Fox Promotes New Movie Using Shazam
technology

With the mobile discovery company's smartphone app, users can access exclusive content relating to the film.

Emma Hutchings
  • 6 december 2011

The mobile music discovery service Shazam has launched its first movie promotion in partnership with the studio Twentieth Century Fox for the release of Alvin and the Chipmunks: Chipwrecked. The promotion, aimed at the film franchise’s young audience along with their parents, leverages Shazam for TV to engage with fans.

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