Blush, the German lingerie brand captivates numerous bystanders and pedestrians with a daring promotional maneuver.

On an otherwise gloomy winter day, German lingerie brand Blush raised the temperature by having a model walk through famous streets and landmarks of Paris, as a guerilla marketing ploy. The larger campaign, titled “Pardon, Paris!” features a female model wearing bright pink lingerie and walking through cobble-stoned streets and into the crowd-filled tourist destinations of France’s cultural hub.

Watch as eyes pop, crowds part, and heads turn toward the beautiful model as she struts her very-much-on-display stuff.

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