Underwear Model Hit Paris Streets On A Guerrilla Catwalk

Underwear Model Hit Paris Streets On A Guerrilla Catwalk

Blush, the German lingerie brand captivates numerous bystanders and pedestrians with a daring promotional maneuver.

Don Michael Acelar De Leon
  • 19 december 2011

On an otherwise gloomy winter day, German lingerie brand Blush raised the temperature by having a model walk through famous streets and landmarks of Paris, as a guerilla marketing ploy. The larger campaign, titled “Pardon, Paris!” features a female model wearing bright pink lingerie and walking through cobble-stoned streets and into the crowd-filled tourist destinations of France’s cultural hub.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.