The big box store launches a talking fruitcake for your Facebook Wall to help ring in the festive season.

Walmart has launched a new social media brand personality, a talking holiday fruitcake. The Internet meme is a series of viral YouTube videos and a character that can be uploaded to your Facebook page to give running commentary. Frank The Fruitcake is cast as a deliberately obnoxious, under-appreciated yuletide character, much like an unwanted relative during the holiday season. To activate, users upload Frank to their Walls via Frankthefruitcake.com and then unwrap him from his packaging. Humorously, when you try to send him away, the character starts singing ad nauseam.

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