The iconic diet and nutrition brand designs a helpful mobile utility for its subscribers to easily track the data associated with their food choices.

Weight Watchers, one of the first brands to employ a points system as incentive and motivation for behavior modification, has released an iOS and Android mobile app that allows subscribers to scan barcodes on food packages to obtain accurate points values for a wide range of brand name foods, eliminating the need to manually record data. Functionality includes points-based product comparison, linking to personal Tracker and of course marking as a favorite, for repeat access. The single seemingly inconvenient point is that the app is separate from Weight Watchers’ core points and performance tracking application.

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