What Do Advertising Agencies Need To Do To Thrive In 2012?
Chairman of Razorfish, Clark Kokich, addresses the problems facing agencies today.
As chairman of Razorfish, Clark Kokich is deeply immersed in the bigger picture of where agency practitioners need to be focusing their energy. We featured him in a post last year that looked at the changing role of leadership at agencies.
In his latest book-app, Do or Die, he offers guidance and advice to marketers and advertising practitioners. For this interview, we were interested in probing his thinking about the ad business and where it needs to go.
What are the major problems haunting agencies today?