A startup is giving individual consumers the power to create their own personalized beverages.

UFlavor is an Indianapolis-based startup that brings consumers directly into the beverage design process. The company, which is currently in beta, worked with flavor company Flavors of North America (FONA) to create 42 ‘ingredients’ that can be mixed by users online, down to the percentage of the ingredient the user would like. Users simply select the flavors they would like to combine, refine the color of the beverage, choose a name and label, and the drink will be shipped to them directly. Others can then order the same soda and the creator of the drink will receive a portion of the profits. A rating feature on the site will help to determine the best combinations.

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