W+K Tokyo Lab And HIFANA Invite You To Remix Your City With Fresh Push Play
The agency's Tokyo-based creative and digital laboratory collaborated with breakbeat duo HIFANA to remix the sounds of your city with an iPhone app.
We recently learned of an interesting experiment and collaboration orchestrated by W+K Tokyo Lab, anchored around the Fresh Push Play iPhone App, an original sound sampler, sequencer and game app. The app was developed by W+K Tokyo Lab (the digital contents label of Wieden + Kennedy Tokyo), HIFANA — a breakbeats duo from Tokyo recognized for their role in Nike's Music Shoe last year, and Rhizomatiks. To launch the app, HIFANA hit the Tokyo streets to sample the city sounds, culminating in a live night set performed with only iPhone and iPad. The process and performance is beautifully and energetically captured this film produced by W+K Tokyo: