Zappos Launches iPad Magazine With Click-And-Buy Functionality
The world's leading shoe and apparel retailer blends magazine and marketplace together in their new app.
PSFK previously reported that tablets and e-reader devices have greatly aided magazine readership by as much as 90% in an independent study. Recognizing this potential, online shoe and apparel retailer Zappos puts together the ease of tablet publishing and the convenience of online purchasing by launching Zappos ZN, a new iPad app that showcases their products in the form of an editorial magazine.
While most tablet magazines feature advertisements of different products and brands, most or all of them do not feature immediate access to on-the-spot purchasing within the first moment of contact. Zappos aims to change this with their magazine app by allowing the reader to make purchases through the app.
Beyond selling products, the Zappos magazine app also offers fresh perspectives on the latest fashion trends, make up tutorials, travelogues, interviews with designers, etc. Here’s what Zappos has to say:
Zappos ZN is a digital magazine that explores the exciting and ever-evolving world of style. It is all about sharing the hottest fashion trends we’re seeing out there and tips on how to make them work with your own personal style.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.