Staying true to personal values and doing what you love is the best way to exude confidence in your business and achieve lasting success.

I'm fascinated by the different types of people I meet in the business world and the way that their personalities show up in what they do. I'm drawn to people who have a quiet inner confidence that is expressed in their interactions and their output. I am comforted by their sense of self. They know who they are and they operate with a kindness of spirit that makes shared time and conversation pleasant. They exude confident energy to everyone they come into contact with.

Matthew Larson is the chief of product design for one of the surf industry's most exciting new brands, Matuse, which designs incredible, high-end wetsuits. Larson is a soft-spoken, kind-spirited design thinker who is passionate about surfing and technology. Through the following 10 ideas, you’ll learn how Matt has combined his love for surfing and design while building a company he loves.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in