YouTube Europe Invites Artists To Design New Brand Aesthetics

YouTube Europe Invites Artists To Design New Brand Aesthetics
technology

YouTube Europe and agency YMEE House orchestrated a collaboration between client brands and NYC art students to design each brand's future, embodying a key word describing that future in a piece of art.

Paloma M. Vazquez
  • 18 january 2012

Design the Future of Your Brand‘ is a project developed by YMEE House on behalf of YouTube Europe, in collaboration with YouTube’s 100 largest clients in Europe, and young artists. YouTube asked their clients’ CEOs and Marketing Directors to describe the future of their brand in one key word. With these keywords, YMEE worked with over 35 young NYC-based art students to develop 100 individual art pieces inspired by each brand’s keyword. The pieces included short videos, illustrations, photographs and sculptures, which were ultimately exhibited in a private show in Milan, where more than 500 attendees perused the pieces before they were gifted to the brands in question — many for commercial use. As an example, the video below showcases one artist’s interpretation of ‘loved’ for Scavolini, an Italian kitchen brand. A full online gallery showcases all the pieces will launch in the new few weeks.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.