In Brief

In its 'Game is the Game' campaign, the sportswear brand closed a graffiti-covered alley for private games where tennis stars competed against one another.

adidas recruited famous names in tennis to promote its ‘Game is the Game’ campaign. Tennis stars, including Caroline Wozniacki , Jo-Wilfried Tsonga, Ana Ivanovic and Gilles Simon, took part in a unique challenge in Melbourne, Australia were involved in a series of tennis-based games around the time of some of the major tournaments in 2011. The yearlong campaign was first introduced by British tennis talent, Andy Murray, who played against the world’s best ‘Road Tennis’ player at a secret London location last November.

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