Cosmetics Retailer Draws On Its History To Create Sleek Store Design
The location of Aesop's store in Soho, London, was once Henry VIII's royal park, a historical past that has been used to update the design of the outpost.
Australian cosmetics brand Aesop has opened a store in Soho, London, designed by Parisian studio Ciguë. Shelves made of enamel display Aesop’s range of products, a material that was praised by Egypt’s pharaohs, Persia’s kings and China’s imperial dynasties. It fits in well with the royal history of the area, which served for some time as a private park for Henry VIII.
The aesthetic, inspired by the location’s past, is clean, monochrome and minimalist. Enamel is created using a technical and sophisticated process, and is known for its longevity. The material adds to the new outlet’s striking look, with its stone walls and wooden floorboards. Aesop explains more about the area’s history: