How Al Gore Will Use Games To Fight Climate Change [Video]
The former Vice-President and current environmental activist advocates change through the use of social media and viral technologies.
What can be done about climate change? At the governmental level, initiatives and programs to reduce carbon emissions and curtail climate change can be slow to develop. Action at the individual level, however, has gained a lot of momentum through the use of social media. In order to capture and make use of this momentum PSFK challenged its readership to come up with concepts that address issues put forth by Former Vice President Al Gore and the Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future of Gaming report to create potential solutions to these problems. PSFK received over 60 entries from around the world and chose ten finalists whose presentations formed the basis for our recent Gaming For Good event, held at Soho House New York.
In this video from a special PSFK announcement event, the former Vice President and members of the Climate Reality Project team explain that harnessing the power of social media will be the key to effectively dealing with environmental problems. Gore declares:
People all around the world, are expressing a very strong conviction that we have to shift to low-carbon technologies…they are starting to demand much more responsible solutions.” Now, “individuals have easy access, almost no barriers to access, ideas matter.
Check out our video of Al Gore’s talk and the presentation of the various gaming concepts below:
Some highlights from the talk:
- Action at the individual level through the use of social media is and will be vital in dealing with climate change. It will be a button-up process.
- Daniel Stark, founder of Stark Design, introduced ‘RealiTree’ a virtual tree that reflects the actual climate and is maintained by a community of users.
- Meghan Siegal, SVP, Arnold Worldwide, explains ‘Reality Drops’ a website dedicate to providing and promoting accurate information regarding climate change.
- The founder of Parlor, Rodd Chant, describes ‘Climate Reality Patrol’ a game that separates “the facts and fictions” of climate change.
- ‘Climate Trail’, a game based off of the classic Oregon Trail, with aims to “come to the truth about climate change,” is introduced by Sven Larsen, CMO, Zemoga.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.