Can Retailers Stop Amazon From Turning Their Stores Into Mere Showrooms?
The online retail giant's PriceCheck app is stealing sales from retailers physical stores. Can retailers mitigate this by using digital to drive a higher in-store conversion rate?
Back in December, Amazon lured customers to the site using their PriceCheck mobile app that let users compare prices on merchandise at offline retailers, with the intention of finding that Amazon’s prices – sweetened by a $15 credit – were generally the least expensive and most convenient choice (but let’s not forget shipping!). This practice aimed, essentially, to turn offline retailers into pure merchandise ‘showrooms,’ with the end sale and revenue going straight to Amazon.