Almost 150,000 people sign online petition which calls for tech giant to clean up its act on alleged human rights abuses in China.

This article titled “Apple criticism grows as ‘accidental activists' make their point” was written by Paul Harris in New York, for guardian.co.uk on Tuesday 31st January 2012 18.59 UTC

Mark Shields, a communications worker in Washington DC, did not intend to become an activist calling for Apple to clean up its act over allegations of brutal labour abuses in its Chinese supplier network.

But, listening to a recent radio show on the subject, Shields, a dedicated user and fan of Apple products, felt he had to act. He was going to write a letter to Apple until a friend suggested he start a petition at change.org, an online group that facilitates campaigning on controversial subjects.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in