Did You Know That Apple’s Former Creative Director Now Designs Bags

Did You Know That Apple’s Former Creative Director Now Designs Bags

How one of Steve Jobs' favorite proteges helped turn around a lagging fashion brand.

Laura Feinstein
  • 27 january 2012

Launched in the early 1990s as the brainchild of a Melbourne-based man who needed to create a bag sturdy enough to cart home a 12-pack of beer on his bike, Crumpler has since grown into a globally recognized brand with legions of fans. Three years ago Sam Davy became the company’s first ever Brand Director, bringing an unexpected tech world connection. Although his name may escape you, Davy comes to Crumpler from Apple, Inc. where he served as the company’s Global Creative Director for 6 years. Hired by Steve Jobs himself to bring Apple designs in-house and integrate the business, technology and design components, as GCD at Apple, Sam took the design department number from 20 employees to 270, forever changing the face of the world’s most recognizable brand.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.